Resource Library

Commitment to customers

General information and resources

Commercial Drive | Core Behaviours | CIPD
Commercial drive is about applying a business and customer-focused approach, and demonstrating the commitment to deliver results that create value for organisations.

Responsible retail – Being great means doing good | Accenture
Accenture looks at how to understand customers in a retail setting, where customers (or stakeholders) are caring more about an organisations stance and actions on social, cultural and environmental issues.

Customer Feedback Strategy | HubSpot
A guide from HubSpot on how to gather, share, and implement customer feedback that will skyrocket your business growth by helping your customers succeed.

UK Customer Satisfaction Index (UKCSI) | The Institute of Customer Service
The UKCSI is the national barometer of customer satisfaction published twice a year by The Institute of Customer Service. In the July 2022 findings, 45% of customers chose an organisation because of at least one aspect of its local relevance or commitment. A free version of their latest report is available to download on their website.