Embedding the GBC into your organisation

It’s important that all of a GBC accredited organisation’s stakeholders are aware of their accreditation, and that the GBC is embedded within the organisation, both for recognition of your responsible business work and for whistleblowing (an essential element of the GBC in holding accredited organisations to account).  

GBC’s vision includes all consumers/investors etc being able to recognise and understand what being a GBC accredited organisation means; so, they will seek to do business with them/invest in them.   

Please see below for some great examples.  The key here is how do all of your stakeholders know you’re GBC accredited?  How do they know what you’re doing in order to meet our commitments and support them?  How will you keep GBC on the agenda internally and ensure comms relating to GBC components includes your accreditation? 

Schroders Personal Wealth

Schroders Personal Wealth are a great example of how an organisation have completely embedded the GBC. They are using the GBC 10 components as a framework for their responsible business work and to communicate with both internal and external stakeholders.  

Website
Responsible Business | Schroders Personal Wealth (spw.com)  

Responsible business report  2022 
SPW_Responsible_Business_Report_2022.pdf  

GBC component work and reporting 
They have regular Responsible Business Network meetings to progress work and embed in the organisation; end of year reporting on what they are doing in all component areas, comms and embedding.

Internal Comms
They made sure that GBC was introduced to their staff team and give regular updates on work in component areas, platform for involvement in key areas, information for new starters.

External Comms
GBC work is highlighted each quarter in their client magazine, GBC information in presentations to business clients and in presentations to individuals (staff of businesses); GBC in client packs.

Introductions
They have given personal introductions between the GBC and the large clients they are working with. 

Regular articles & social media
Conducting our business responsibly | Schroders Personal Wealth  

TSB

TSB is another good example of an organisation who has used the GBC as a framework for their responsible business workFairer Future Case Study: why TSB signed the Good Business Charter (boardintelligence.com)  

https://www.linkedin.com/feed/update/urn:li:activity:6953300325860573184/?actorCompanyId=30751329  

They have us on the footer of their website and within their responsible business pages The Do What Matters Plan | Essentials | TSB Bank ; display GBC information in branches, eg on screens/walls; internally it is embedded in their responsible business work, which they keep us informed of; they have done blogs/supported events and do regular external comms.  They’ve also included GBC in a sustainability programme they are running and encourage SMEs to accredit.  

Royal Borough of Kingston upon Thames 

RBKT has an example of including the GBC in their guide for suppliers code, on page 9 Doing_Business_With_RBK_2021__1_ DOING BUSINESS WITH KINGSTON COUNCIL – A GUIDE FOR SUPPLIERS.pdf.  

Announcing GBC accreditation, renewals and other PR 

Members usually announce their membership and then do press releases periodically or at renewal, some recent examples, to inspire you and your PR team: 

TSB did a great article for ‘Board Intelligence’ this month.  They joined in 2022, but do more PR each year, especially around renewal Fairer Future Case Study: why TSB signed the Good Business Charter (boardintelligence.com)  
https://www.linkedin.com/feed/update/urn:li:activity:6953300325860573184/?actorCompanyId=30751329 

Shroders Personal Wealth did an article at renewal Conducting our business responsibly | Schroders Personal Wealth (spw.com) and attached the first article in their client magazine (p21) 

Saffron Building Society are a small building society that managed to get 4 press releases picked up when they accredited with us! Saffron Shines Forth – 2nd Building Society to join GBC (goodbusinesscharter.com)  

A few other recent ones: Championing Responsible Business with Axminster Tools – Good Business Charter ; Businesses flock to be accredited by the Good Business Charter – Good Business Charter; Silver Birch Care – Good Business Charter Two-Year Anniversary – Good Business Charter 

GBC on website 

Please ensure the GBC logo is prominent on your website, eg on the homepage or about us section, which links to an internal page.  This can explain what the charter means to your organisation and explain your commitments.  Here are some great examples for inspiration: 

Great links to work in component areas: Ethical Business Practices | University of Northampton 

Great banner heading – linking to internal page Welcome to Wilson Wright LLP | Accountants in London 

Great example leading to responsible business report, using GBC as a framework Responsible Business | Schroders Personal Wealth (spw.com) 

Great example of GBC on homepage footer, linking to internal page with press release Silver Birch Care – 16+ Accommodation & Support Services 

GBC Blog - Embedding the GBC

Good Business Charter

If you are already a member, you can find information and documentation on your accreditation dashboard.

Our 10 components

Find out more about the ideals that make up the cornerstone of the Good Business Charter.
Read more>