There are huge benefits to you of signing up to the Good Business Charter and being recognised by a credible third-party for your business practices. Some of our members have achieved great local media coverage of their accreditation, such as:
Jerba Campervans in Out and Above Live: https://www.outandaboutlive.co.uk/motorhomes/news/campervan-manufacturer-jerba-recognised-among-uks-most-ethical-firms
Crystallised as the first marketing agency in the North-East to join: https://bdaily.co.uk/articles/2020/02/19/award-winning-north-east-agency-crystallised-joins-the-good-business-charter
We have noticed how others have included reference to their GBC accreditation as part of an article about current initiatives they are involved in, which again gives a chance to show third-party confirmation of their ethical behaviour such as Equilibrium Investment Fund in Manchester here: https://aboutmanchester.co.uk/equilibrium-investment-management-launches-new-defensive-fund/
See our blog for a story of how one member got their press release printed in 4 different media outlets.
Websites and social media
This all sits alongside the benefits of being named and listed on our website and the ability you have to promote it on your own, both as a press release such as the University of York released on accrediting and as part of a summary of your good business practices alongside appropriate statements and policies like Oxfam has done.
We are also keen to help spread the word on social media so if you ensure you follow us and tag us, you can know the up-to-date news of the Good Business Charter and retweet/share posts using it as an opportunity to remind your following that you are a GBC member. We also love to hear from members about their specific examples of going above and beyond in one of our 10 areas so we can write a case study for our blog, and thus get you even greater positive PR … and all this for a maximum of £1 per worker per year!
Building brand awareness
There are also valuable opportunities to spread the word by getting the brand visible – see our blog for examples from Durness Bus Company and TSB on how they have displayed our logo to good effect and our suggestions on how you might promote the GBC brand.
This is all about building up critical mass and a groundswell of opinion in favour of businesses behaving responsibly. We are committed to getting the word out both generally and with reference to specific members to build up momentum and champion the good guys.
Good Business Charter
If you are already a member, you can find information and documentation on your accreditation dashboard.
Calling all employees, customers and suppliers.
If you have reason to believe that a GBC accredited organisation is not meeting its obligations, please let us know.