The Good Business Charter has the potential to be an extremely helpful benchmark for consumers, current and potential employees, suppliers and ethical investors demonstrating that a company takes its responsible business practices seriously.
The time is right to promote these practices and there is an appetite among the general public to see which businesses are acting responsibly towards all stakeholders.
To get the GBC name and brand out into the wider world is therefore critical. Our vision is of thousands and thousands of GBC companies and a society in which people look at 2 coffee shops and choose the one with a GBC logo, or want to work in law and seek out those firms with GBC accreditation. Consumers have shown that they care and a supermarket that displays a commitment to the 10 components via the GBC logo will be more attractive to people than one that does not. This is a fact and the responsible business space is full of ideas being developed to assist the general public spend their money ethically (and earn it in ethical companies) with none so far either comprehensively covering all aspects of responsible business or with the potential to gain national traction.
Accredited organisations maximising their accreditation
On our ‘Making the most of your accreditation page’ you can find examples of how accredited organisations have maximised their accreditation. The page also guides you through the effective steps you can take to do the same!
The GBC has the potential to be an extremely helpful ethical benchmark for consumers, clients, investors, current and potential employees, and suppliers. That’s why we are always keen to share good examples of where organisations are embedding the GBC components throughout their operations and communicating these to their stakeholders.