Celebrating success: Reflecting on Good Business Week 2024

12th February, 2024

As we bid farewell to the inaugural Good Business Week that took place from 5th to 11th February 2024, we are thrilled to share the incredible success and positive impact achieved during this landmark event.  

The week served as a platform to celebrate businesses that are dedicated to making a difference, highlighting their commitment to responsible behaviour and ethical decision-making. Instead of focusing on scandals and negative practices, Good Business Week allowed us to champion those organisations that are quietly making a positive impact on society and the environment. 


Stories of impact: celebrating good business practices 

Existing GBC accredited organisations seized the opportunity to celebrate their commitment to good business during the week. Some hosted lunches for their colleagues, while others embarked on team environmental projects, shared case studies and posted on social media, showcasing the diverse ways in which businesses can contribute.


Feedwater Limited host an ethically sourced tasting table  


AV Dawson participated in a litter pick 


Perrett Laver organised colleague lunchtime walks 

Good Business Week displays (1)

TSB and The West Brom proudly displaying their GBC logos 

Federation of Small Businesses (FSB) 07.02.2024

Why Good Business Matters  

One of the highlights of Good Business Week was the collection of inspiring quotes and photos from employees, customers and other stakeholders, all sharing their perspective on why good business matters. It was heartening to witness the diverse voices coming together to emphasise the importance of responsible business practices in building a sustainable future. 



Looking forward: growing the movement 

As we celebrated our 4th anniversary, we published our Annual Report, which provides an overview of our impactful initiatives from the past year and our plans for the upcoming year, as we continue to recognise, encourage and champion responsible business practices.

In addition, we also launched our new directory, celebrating how long some of our organisations have been accredited, championing responsible practices.  

The Confederation of British Industry (CBI), which was involved in the development of the Good Business Charter, announced its reaccreditation, following the business group’s robust work to effectively care for its workforce following last year’s allegations. Leeds Building Society also announced that it had achieved accreditation, joining over 1,200 organisations including Aviva, Richer Sounds, TSB, Schroders Personal Wealth and West Bromwich Building Society. 

As Good Business Week concludes, the call to action echoes into the future. For businesses already aligning with the GBC’s 10 components, the invitation to apply for accreditation remains open. The streamlined process ensures a straightforward journey towards becoming a recognised and celebrated force for good business. 

Jenny Herrera, CEO of the Good Business Charter, said: 

Good Business Week was a testament to the collective power of businesses and individuals striving for positive change. By amplifying the message of responsible and ethical business practices, we are confident that the movement will continue to grow, setting a new standard for business behaviour in the UK and beyond. Thank you to all the organisations and individuals who made Good Business Week 2024 a resounding success. Together, we are reshaping the future of business for the better. 

To find out more about Good Business Week, visit our dedicated webpage 

We need your feedback! 

As we look ahead to Good Business Fortnight 2025, we are asking for your feedback on this year’s campaign, so we can make 2025 even bigger and better! Scan the QR code below or follow this link to answer a few short questions.