This festive season, we’re inviting all Good Business Charter-accredited organisations to help us shine a light on the businesses that care about people and the planet.
97% of people believe businesses should act responsibly and 89% are prepared to switch where they shop based on ethical conduct, there’s never been a better time to show customers, clients and communities that you’re doing business the right way.
That’s why we’re launching our Good List Festive Campaign – encouraging shoppers to choose Good Business Charter-accredited organisations and inspiring more businesses to adopt responsible practices.
How to get involved
You’ve already earned your place on the Good List. Now let’s show it off!
1. Share the campaign on social media, via your newsletters and in your workplace
Celebrate your commitment and help spread the word by using our ready-made social media assets and printable posters. These can be downloaded and used across your social channels, newsletters, offices and storefronts.
Posters
Socials
Download the social cards below and use the following copy to go with your editable social card:
We’re on the good list! 🎄
With 97% of people wanting to shop with organisations that act responsibly, this festive season more than ever, customers are choosing businesses that care about people and the planet.
We’re proud to be accredited by the Good Business Charter – a trusted mark that shows our commitment to doing business responsibly. 🌍
👉 Look out for the GBC stamp when you shop – and support organisations that are on the good list this Christmas. Find responsible businesses near you: t.ly/xUJ5W #GoodBusinessMatters
2. Display your accreditation proudly
Ensure the GBC stamp is prominently displayed on your website, shop window, email signatures and marketing materials. You can download the accreditation stamp here:
And don’t forget, if you refer an organisation through your campaign, you can both benefit from our GBC referral scheme!
- You receive one year of free accreditation at your next renewal.
- They get their sign-up fee waived when they become accredited.
To make sure the referral is counted, the new organisation simply needs to mention your organisation’s name in the referral box when completing their accreditation.
Have any questions or want to share what you’re doing for the campaign?
Please email our Marketing and Communications Manager, Harriet Gilholm: harriet@goodbusinesscharter.com.