Good Business Charter and Fair Tax Foundation announce partnership to champion responsible tax
11th September 2025 – The Good Business Charter (GBC), the UK’s benchmark for responsible business, is proud to announce a new partnership with Fair Tax Foundation (FTF), strengthening its commitment to fair, transparent and ethical tax practices across the UK business community.
This partnership helps strengthen our work on championing fair tax by working with a leading organisation and expert in their field, The Fair Tax Foundation, who endorse the GBC and support its mission to raise the bar for responsible business.
Formal partnerships play a vital role in strengthening the integrity of specific components within the GBC framework by sharing specialist knowledge, championing high standards and encouraging wider adoption of ethical practices. Crucially, they lead by example — becoming GBC accredited themselves and actively promoting a more sustainable, values-led approach to business.
What the partnership means in practice
Under this new partnership, organisations who become Fair Tax Mark (FTM) certified by the Fair Tax Foundation will automatically meet the Pay Fair Tax component of the GBC’s ten-part framework — making it easier for them to be recognised more widely for their responsible business practices and become GBC accredited also. In addition, FTM-certified organisations will have the GBC sign-up fee waived, supporting more businesses to gain broader recognition for commitments such as fair pay, environmental responsibility and employee wellbeing.
Meanwhile, GBC-accredited organisations will be encouraged to go further by pursuing the Fair Tax Mark — the gold standard of responsible tax accreditation. As part of the partnership, they will benefit from a 10% discount on FTM certification.
Jenny Herrera, CEO of the Good Business Charter, said:
“Fair tax continues to rank as one of the most important indicators of ethical business in the eyes of the public. This partnership with the Fair Tax Foundation allows us to celebrate businesses going above and beyond — while also making it easier for others to take their next step. We’re proud to align with such a respected voice in this space and look forward to encouraging more businesses to show leadership and integrity in how they approach tax.”
Tom Skinner, Chief Operating Officer of the Fair Tax Foundation, said:
“The Good Business Charter has consistently upheld fair tax as a vital part of responsible business. We’re proud to become its first component partner and help broaden the impact of this work. Together, we’re creating more opportunities for businesses to be recognised for their values, strengthen public trust and raise standards across the board.”
Together for a fairer future
Founded by Julian Richer and developed in collaboration with the CBI, TUC and FSB, the Good Business Charter sets a high bar for responsible business across ten components that align with public expectations and support business resilience. The Fair Tax Mark offers independent assurance that a business is paying its fair share of tax and reporting transparently.
Together, this partnership strengthens the ecosystem of responsible business in the UK — growing a movement rooted in fairness, integrity and lasting impact.
NOTES FOR EDITORS
About the Good Business Charter
The Good Business Charter was developed, and is overseen by, the Good Business Foundation, an independent charity established in 2019 by entrepreneur Julian Richer.
The Charter is a simple accreditation which organisations in the UK can sign up to in recognition of responsible business practices.
It measures behaviour over ten components (nine for charities and public sector): real living wage; fairer hours and contracts; employee well-being; employee representation; equality, diversity and inclusion; environmental responsibility; paying fair tax; commitment to customers; ethical sourcing, and prompt payment. An organisation must meet all ten components (nine for charities and public sector) to receive GBC accreditation.
It is open to private sector, public sector and charities of all sizes including a streamlined version for organisations with 50 employees or fewer.
Website: www.goodbusinesscharter.com
GBC media contact
Harriet Gilholm
Marketing and Communications Manager
Harriet@goodbusinesscharter.com | +44 73 5567 3964
About the Fair Tax Mark
The Fair Tax Foundation are a not-for-profit social enterprise developed by a team of tax justice, corporate responsibility and ethical consumer experts, and launched in 2014.
They believe businesses demonstrating responsible tax practices should be recognised and celebrated, and any global race to the bottom on corporate income tax resisted.
They are the developers and accreditors of the Fair Tax Mark, the world’s first certification for responsible tax conduct, which is now widely regarded as being the gold standard for business worldwide. In the same way that the Organic, Fairtrade and Living Wage labels allow business to differentiate their products and operations, the Fair Tax Mark label provides progressive companies of all sizes with a tool to demonstrate responsible tax conduct to their customers and wider stakeholders.
Website: www.fairtaxmark.net
Fair Tax Mark media contact
Tom Skinner
Chief Operating Officer
tom@fairtaxmark.net | 0161 513 7930