Make it a Good Business Christmas: Show you’re a responsible business with your accreditation

This festive season, consumers across the UK are thinking not just about gifts, but the businesses they support. 97% of people want organisations to act responsibly. With people increasingly choosing companies that care about people and the planet, GBC-accredited organisations have a unique opportunity to stand out and earn trust. 

A simple way to show your commitment is by proudly displaying your Good Business Charter accreditation. 

A trusted signpost for customers 

In a world full of claims about sustainability and ethics, the GBC accreditation stamp is a clear, trusted signpost. When customers see it, they know your organisation is walking the talk, paying fairly, ethical sourcing, paying fair tax, reducing environmental impact and more. 

Displaying your GBC accreditation prominently on your website, in-store, on packaging and across marketing materials reassures shoppers that your business is truly committed to doing the right thing.  

Encourage customers to choose you 

With 89% of consumers more likely to switch where they shop based on a company’s behaviour, displaying your GBC accreditation isn’t just a badge of honour – it’s a powerful way to build loyalty and boost sales. By showing that your organisation acts ethically and responsibly, you can influence customer choices and stand out in a busy market. 

Accreditation alone isn’t enough – it works best when actively promoted. Here are some simple ways to do this: 

• Display the GBC logo prominently on your website, product pages and receipts.  

• Shout about your accreditation on social media and join in on our festive campaign. 

• Share your story: show how your business puts people and the planet first, giving customers a reason to support you. 

Why it matters this Christmas 

This festive season, GBC-accredited organisations have a wonderful opportunity to shine, helping customers support businesses that are creating a fairer, more sustainable society. By showcasing your responsible practices, you’re not just celebrating your achievements – you’re inspiring others to make choices that make a difference.