Good business not only drives positive change for society but also creates long-term success for companies.
Communicating your commitment to good business to employees and customers builds pride, engagement, and loyalty. It creates a motivated workforce that shares your values and fosters trust while deepening customer relationships—encouraging support for a business that demonstrates its commitment to caring for people and planet.
“…QUOTE”
– ANON
Tell your customers
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Tell your employees
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Celebrate your anniversary
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Inspiration from the GBC Community
Why good business matters and what it means to all stakeholders
Good comms
article and good examples from members (S&L)
Comms events
Amplify your communications
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Level up and Lead
Why does good business matter?
- 97% of consumers think it is important for a business to act responsibly (TSB Consumer poll, June 2021)
- 76% of consumers are calling out for companies to take initiative to reduce their environmental footprint. ‘The Changing Climate of Sustainability’, NielsonIQone
- Almost half of younger workers (46%) want the company they work for to demonstrate a commitment to ESG, and 20% have turned down a job offer when the company’s ESG commitments were not in line with their values. (KPMG, January 2023)
- The most recent Institute of Business Ethics survey (2023) found that 43% of respondents felt that corporate tax avoidance was the most important ethical issue for them. This topped the list for the 11th year running.
Tracking Success for the Good Business Charter (GBC): Developing an effective approach
This report, published by the University of York, delves into the journey of responsible businesses and organisations accredited by GBC, emphasising the Charter’s pivotal role in fusing ethical values with business success and sustained profitability.
