Good Business Week: The story behind the awareness week and raising the bar together
Good Business week will be taking place from 9th to 13th February 2026, celebrating and raising awareness of responsible business across the UK.
Too often what we read about in the news are the scandals and examples of businesses behaving badly. Interestingly, the assumption is that all businesses are behaving responsibly until we hear they are not! Alas, that is not accurate.
In 2024 we took the decision to soft launch a Good Business Week and chose early February to tie in with the anniversary of when the Good Business Charter launched, on 10th February 2020. We were delighted by the response to Good Business Week 2024, with accredited organisations posting case studies and quotes on why #GoodBusinessMatters to them, as well as organising activities with their team. An ethically sourced cake sale was our favourite.
It was also encouraging to see a range of organisations share our social media posts, including Fair Tax Mark, the CIPD, and the Small Business Commissioner. The Good Business Charter covers such a wide range of issues that many campaign on so tirelessly, and we were grateful for opportunities to amplify their messages too as part of the week.
Building on this success, in February 2025 we expanded the campaign into Good Business Fortnight, running from 3rd to 14th February to celebrate our 5th anniversary. It also celebrated landmark accreditations, including Peabody Housing Association becoming the first housing association to join and West Thames College leading the way for further education colleges. Trade associations like Make UK also joined, encouraging their members to embed good business practices at the heart of their operations.
Good Business Week 2026: Raising the bar together
Good Business Week (9th – 13th February) returns for 2026, with the theme “Raising the Bar Together”. We’ll be celebrating the organisations that are raising standards in responsible business and inspiring others to join the movement.
All week long, we’ll be shining a spotlight on businesses putting people and the planet first – sharing achievements, amplifying stories and championing what responsible business looks like at its best.
Why it matters
Responsible business isn’t just the right thing to do – it’s what people expect. With 97% of consumers wanting organisations to behave more responsibly, there has never been a better time to lead by example.
Fair pay, supportive workplaces and strong employee voice help build healthier, happier and more engaged teams. Ethical sourcing, responsible tax practices and timely payments strengthen suppliers, small businesses and local communities. And sustainable practices protect our environment for generations to come.
By raising the bar together, we amplify our collective impact – creating a fairer, more sustainable society for all.
How to get involved
Good Business Week is your opportunity to showcase how your organisation is putting people and the planet first. Whether you’re a small start-up or a large corporation, there’s a meaningful way for you to take part. You might choose to share your story, highlight the impact of your accreditation, or encourage your network (clients, suppliers and partners) to raise the bar alongside you.
Our Good Business Week webpage will bring everything together in one place, including our full toolkit, social cards, example copy and practical ideas to help you join the campaign.