Celebrate and communicate - Good Business Charter

Now more than ever, people expect the high standards that GBC-accredited organisations uphold. Customers want to buy from ethical businesses. Employees want to work for organisations that share their values.

Use these practical resources to celebrate your achievement with your team and customers and confidently showcase your GBC accreditation.

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Champion the GBC

Tell your customers

Your Good Business Charter accreditation is a powerful way to show your customers what you stand for. Display GBC branding proudly across your marketing, communications, and workplace materials.

Celebrate on social media

📁 Download the social cards

Example social copy:

We’re delighted to have achieved Good Business Charter accreditation! ⭐

This national recognition reflects our commitment to doing business responsibly — putting people and the planet at the heart of how we operate.

The Good Business Charter sets a high bar! To gain accreditation, we are committed to ten components, which include paying the real Living Wage, listening to employee voices, sourcing ethically, protecting the environment and paying our fair share of tax.

Our customers and employees care about how we do business – and so do we. Together, we’re working to create a fairer, more sustainable society for all.

👉 To learn why the Good Business Charter matters and how to become accredited, visit goodbusinesscharter.com

#GoodBusinessMatters
Share the news with your customers and media contacts

Example press release

[Organisation name] joins national movement to raise the bar for responsible business

[City, date] – Recognised for its commitment to responsible business, [Health care leader/Manchester Business/ Local business/ hospitality business], [Organisation Name] has achieved Good Business Charter (GBC) accreditation, joining a fast-growing movement of organisations raising the standard across the UK.

At a time when headlines often focus on corporate wrongdoing, the GBC provides a way to recognise and support the organisations that prioritises doing the right thing — not only in what it delivers, but in how it operates behind the scenes.

Founded by Julian Richer and developed with the Confederation of British Industry, Trades Union Congress and Federation of Small Businesses, the Good Business Charter brings together the interests of people, business, and society to set a benchmark for responsible business in the UK.

By achieving GBC accreditation, [Organisation name] demonstrates its commitment to employees, customers and wider stakeholders. It means fairer working conditions, a stronger commitment to employee inclusion and wellbeing, paying fair tax and reducing its impact on the environment.

[CEO Name], CEO of [Organisation Name], said: “We’re proud to be accredited by the Good Business Charter. This milestone reflects our dedication to upholding the highest ethical standards in all our operations and we urge other businesses to follow suit by embracing responsible practices that benefit business and society.”

Jenny Herrera, CEO of the Good Business Charter, said: “[Insert quote – contact communications@goodbusinesscharter.com to obtain.]”

Discover how the Good Business Charter is raising the bar for responsible business — and learn how you can support organisations that are truly doing the right thing at  www.goodbusinesscharter.com.

Notes for Editors

About [Organisation name]
[Insert brief description of your organisation, mission, values, and services/products.]

Media Contact
[Your Name]
[Your Role]
[Organisation Name]
[Email] | [Phone]

About the Good Business Charter
The Good Business Charter was developed, and is overseen by, the Good Business Foundation, an independent charity established in 2019 by entrepreneur Julian Richer.

The Charter is a simple accreditation which organisations in the UK can sign up to in recognition of responsible business practices.

It measures behaviour over ten components (nine for charities and public sector): real living wage; fairer hours and contracts; employee well-being; employee representation; equality, diversity and inclusion; environmental responsibility; paying fair tax; commitment to customers; ethical sourcing, and prompt payment. An organisation must meet all ten components (nine for charities and public sector) to receive GBC accreditation.

It is open to private sector, public sector and charities of all sizes including a streamlined version for organisations with 50 employees or fewer.

Website: www.goodbusinesscharter.com

GBC media contact

Harriet Gilholm

Marketing and Communications Manager

Harriet@goodbusinesscharter.com | +44 73 5567 3964
Proudly display your GBC accreditation logo

The GBC is a trusted mark of responsible business. Display the branding on your website, marketing, packaging and vehicles to show everyone you are committed to good business practices.

📁 GBC accreditation stamp – If you need other formats of the accreditation stamp, please get in touch with communications@goodbusinesscharter.com

📁 GBC posters

🔗GBC accreditation certificate – This can be found on your profile on the accreditation centre

📄 GBC accreditation stickers – You will receive these in your welcome pack. Should you need anymore, please get in touch with communications@goodbusinesscharter.com

Tell your employees

Your employees are at the heart of your commitment to responsible business. Sharing your GBC accreditation with them not only celebrates their role in achieving this milestone but also reinforces the values you all stand for.

Inform and celebrate with your colleagues
📁 Showcase your GBC accreditation in your organisation’s email signatures.

🎞️ Share this video with your employees to help them understand what the Good Business Charter means and why it matters.

📁 Download our email banner to help spread the word to your colleagues.

Utilise our example blog for your colleague intranet:

We’re officially Good Business Charter accredited – here’s why it matters

We’re proud to share that we have been awarded accreditation by the Good Business Charter (GBC) – a nationally recognised benchmark for responsible business in the UK.

Why this accreditation matters

The GBC accreditation reflects the values we uphold – and we couldn’t have achieved it without you!

Founded by Julian Richer and developed with the Confederation of British Industry, Trades Union Congress and Federation of Small Businesses, the Good Business Charter brings together the interests of people, business, and society to set a benchmark for responsible business in the UK.

To become GBC-accredited, we committed to the GBC’s ten components.

📁 [INSERT TILE]

What this means for you

No matter how long you’ve been with us, this accreditation is a reflection of the culture we’ve all helped create – one that values trust, transparency and care in everything we do.

Here’s what it reflects:

You’re valued – We’re committed to fair pay, employee wellbeing and giving everyone a voice that’s heard.

You’re part of a responsible company – One that takes environmental and social impact seriously.

You’re helping build trust – With customers, suppliers and our wider community, who can see our values in action.

What’s next?

You will start seeing the GBC branding on our website, marketing materials, vehicles and packaging, and we encourage you to talk about it too. If our customers, stakeholders or partners asks what it means for us being GBC accredited, you can refer them to this page.

Thank you for helping make this possible! You can read more about the GBC and what it stands for here: www.goodbusinesscharter.com
Showcase your commitment in HR and recruitment communications

Include your GBC commitments in your employee handbook, intranet and job adverts:

We’re proud to be accredited by the Good Business Charter — a UK benchmark for responsible business, that recognises organisations committed to responsible business practices. Being GBC-accredited reflects our values as an employer – treating people fairly, paying our fair share of tax, reducing our impact on the environment, doing the right thing and creating a workplace we can all be proud of.

This means we are committed to ten components, which include employee wellbeing, fair pay, diversity and inclusion, environmental responsibility and ethical sourcing.

📁 [INSERT TILE]

Find out more on what you can expect from us as a GBC employer: https://goodbusinesscharter.com/what-good-business-charter-accreditation-means-and-why-it-matters/

Celebrate your anniversary

Proudly mark another year of being GBC accredited! Your example inspires employees, builds customer loyalty, and encourages others to follow your lead.

Mark your anniversary on social media

📁 Download the social cards

Example social copy:

We are delighted to announce that we have been awarded Good Business Charter accreditation for the X consecutive year! 🎉

This achievement reflects our ongoing commitment to responsible business practices, and we couldn’t be prouder to share this milestone.

[Add what being GBC accredited means to your organisation]

The GBC sets a high bar – Accredited organisations must commit to all ten components, which include paying the real Living Wage and supporting employee voice, to ethical sourcing, environmental responsibility and paying fair tax.

Here’s to another year of integrity, impact and progress. 🌍

👉 If you believe in doing business the right way, we encourage you to explore GBC accreditation and join this growing movement. Learn more: goodbusinesscharter.com

#GoodBusinessMatters
Celebrate with customers and employees

📁 Download the website graphic

Example blog on why this is important to your colleagues, customers and stakeholders:

Celebrating another year of responsible business – we’ve renewed our GBC accreditation!

We are delighted to announce that we have been awarded Good Business Charter (GBC) accreditation for the X consecutive year! – a milestone that reflects our ongoing commitment to doing business responsibly.

The GBC sets a UK-wide benchmark for ethical business practices, recognising organisations that meet high standards across ten key areas – including employee wellbeing, fair pay, environmental responsibility, ethical sourcing and more.

But this isn’t just a badge – it’s something we live by. GBC principles shape how we operate every day. Here’s what that looks like in practice:

For our team

Our people are at the heart of everything we do. GBC accreditation reflects our dedication to creating a workplace where everyone feels heard, respected, and supported – from paying the real Living Wage to actively encouraging employee voice and wellbeing.

[Add quotes from employees]

For our customers

We know our customers care about the values behind the businesses they choose. The GBC badge offers assurance that we’re operating with transparency, fairness, and long-term impact in mind – not just profit.

[Add quotes from customers]

For our community and the planet

Being a responsible business means thinking beyond the bottom line. Whether it’s ethical sourcing, reducing our environmental footprint, or supporting local causes, we’re always striving to do better. GBC accreditation helps hold us to that standard – and push it further.

Changing business for the better

We’re honoured to stand alongside hundreds of other GBC-accredited organisations who believe that business can be a force for good.

Thank you to our incredible team, loyal customers and supportive partners who make this work possible. Here’s to another year of doing business the right way!

You can learn more about the Good Business Charter here: goodbusinesscharter.com

Communicate your commitment

Find inspiration on how to communicate and embed the Good Business Charter.

Find inspiration

On-demand webinar

Practical tips on how to communicate your GBC accreditation with clarity and confidence

What is the Good Business Charter?

This one-minute animation explains what the GBC means and why it matters.

Need more content, guidance or asset formats? Our Marketing and Communications Manager, Harriet Gilholm, is here to help — you can email her at harriet@goodbusinesscharter.com.